Regardless of whether you are new to the lawn care business or not, you will find you need to advertise your business if you want a steady stream of clients to cater for.

One good way of doing this is to create a lawn care flyer that adequately shows potential clients what you have to offer them.  While it might seem enough to pop a few good photos and your contact details on there, together with some basic details about what you can do, it pays to think about it in more depth first.  If you do you will end up with a flyer that can really help you beat out the competition.

It goes without saying that your flyer needs to be visually appealing if you are going to succeed with it.  You shouldn’t go for a crowded look at all, since this can put people off.  Simple, clean and effective – this is what you need to have in mind at all times.

You should look through your portfolio and choose a photo that gives a good idea of what you can do.  If you have room it can work exceptionally well to have a before and after photo on there, so people can see exactly how much better their garden could look given the right treatment.  Always ask for permission to use these photos before you do so though – even if they have already given permission for you to use them in your portfolio.

Appeal to the customer directly when you focus on developing your sales pitch.  The sales pitch is extremely important – remember that you may not be the only lawn care specialist advertising your services to the householders in your area.  You need to make sure you stand out from your competition – that’s why you need a simple and effective leaflet that isn’t too hard on the eye.

One good thing to put on a leaflet is a special offer or discount of some kind.  Time limited offers encourage people to act more readily, but they can also force a negative decision on people at the wrong time.  So think this through carefully before you go for it.

Make sure you trust your instincts as to whether the layout is balanced or not.  You don’t need to tell them every last detail about your business – just tempt them into wanting to know more by choosing good pictures and powerful words.  The right combination will lead them to getting in touch with you to find out more.  If you have your own logo you should definitely put this on your flyer as it is an important part of your branding.

In the end you must try out the flyer and see what kind of reaction you get.  If you don’t get any reaction at all you should tweak the design to see whether that helps.  Eventually you should end up with the perfect design that you can use over and over again in the future.

Interested in starting a Lawn Care Business? Click here to learn more about our Lawn Care Business Guide.